Investing in innovative technologies to further enhance digital engagement between brand and consumer

  • Big Data
    Analytics

    timely and comprehensive actionable consumer insights

  • Digital Media
    Delivery

    scalable and cost efficient solutions for online video streaming

  • Engaging Cross Platform Experiences

    unique social applications for PC, mobile and tablet

  • Secure Cloud
    Base Storage

    highly secure and robust cloud storage and sharing platform


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Based in Switzerland, Sinefo is a technology investment company and business accelerator engaged in the development of innovative social networking and cloud-based platforms. Sinefo’s technologies and products are designed to increase the value of the online presence of businesses, the level of loyalty and engagement which leads to a quantifiable return on investment.

Through it's international subsidiaries, Sinefo provides a technological one-stop-shop solution for companies worldwide. Sinefo is focused on providing solutions to help companies acquire, engage and monetize the consumer.
The company’s strategic partners include leading universities, research institutes and commercial technology companies, including DCore Systems SA. Working with an international team of IT experts, DCore brings exceptional experience in the development of commercial products, services and solutions based upon software emanating from EU academic and research institutes.
In addition to its commercial activities, Sinefo also manages an Excellence Center with the Haute Ecole d’Ingénierie et de Gestion, (HEIG-VD), fostering student excellence and involvement in the development of Sinefo technologies. In this way researchers open the possibilities of technological advancement and business proliferation in home markets.

Sinefo has developed state-of-the-art technologies ranging from media streaming solutions to advanced social media platforms.

Through it's international subsidiaries, Sinefo provides a technological one-stop-shop solution for companies worldwide. Sinefo is focused on providing solutions to help companies acquire, engage and monetize the consumer.


Strengthening the relationship between brand and consumer by providing comprehensive, timely and actionable insights.

Brandtix is a digital intelligence company, providing companies and brands with:


  • a unified solution for big data analytics

  • worldwide video streaming and video on demand services

  • creation, maintenance and hosting of cross platform applications

  • full community support and across multiple languages

Who is Brandtix?

In a world with ever growing demand for companies engaging in online conversations with their customers, Brandtix provides brands with a complete set of effective marketing tools and commercial solutions to engage with their audience. Brandtix delivers best in class advanced analytics to provide companies with timely and comprehensive consumer insights and behaviour designing creative social applications.

Brandtix Logic

Brandtix presents a cross-sector social media listening platform for monitoring, collecting and analyzing data from web sources and social networks. The platform successfully integrates innovative information gathering and analysis tools to find and track information and to monitor online, social conversations.
Through its state-of-the art technological tools, the platform manages to identify and reach out to key bloggers and influencers, spot emerging trends through discussions themes and topics. The platform offers a wide range of uses such as an effective approach to analyze and measure social marketing initiatives and is able effectively to support project and development planning.

BetterBrand offers an innovative, brand-centered social networking platform that encourages brand engagement through dynamic communication and crowd influencing.

What is Betterbrand?

BetterBrand offers an innovative, brand-centered social networking platform that encourages brand engagement through dynamic communication and crowd influencing. Users interact with their chosen brands through active discussions, comments, participation in polls, focus groups, etc. Consumers worldwide can discover new products, find out what other people think of a particular brand or product and compare products based on users’ reviews and opinions.
BetterBrand also offers advanced tools for marketing and campaign management with the online platform tools able to measure social marketing impact by analyzing constantly updated information and generating real-time insights. Through the BetterBrand platform companies can create focus groups for advertisement testing, pilot tests of new product prototypes, or engage with select users in close communications, lobbying consumer support for brand action.

  • Track and monitor brand-related discussions
  • Communicate with your customers directly
  • Improve quality and drive innovation through market insights
  • Receive feedback on your products and services
  • Analyze user behavior and identify meaningful trends
  • Create focus groups and pilot
  • Tests, Generate public opinion polls and Surveys
  • Discover and approach potential influencers (Brand Ambassadors)

The Platform

BetterBrand presents a brand-centered social networking platform encouraging brand engagement. Our intuitive, user-friendly platform enables users to share ideas, debate and express opinions regarding brands and products of interest. Consumers worldwide can discover new products, find out what other people think of a particular service or compare products based on user reviews and comments. Through constant active communication BetterBrand enables companies not only to better know their customers, but also to mobilize them for brand action.

Through its unique and powerful delivery algorithms, IMD's mission is to deliver a long term, scalable solution for streaming high quality media at a minimal expense.

IMD

As online video booms and viewer demand soars, organizations are facing a growing need to satisfy internal and external media delivery needs in a reliable and controllable manner, while keeping a close eye on their streaming and bandwidth expenses. Through its unique and powerful delivery algorithms, IMD’s mission is to deliver a long term, scalable solution for streaming high quality media at a minimal expense. IMD scalable and cost-efficient video streaming solutions extend brand’s global reach through live or on-demand media delivery. IMD offers a global online video and content delivery platform with low-priced, simple-to- use and ubiquitous capabilities to transmit videos at near HD quality levels to multiple devices worldwide.

The Platform

By serving videos in both VOD and live streaming delivery models, IMD gives its clients and their viewers the freedom to either enjoy a "lean back" experience with quality and targeted programming or opt for a participatory "lean forward" active viewing, picking and choosing interesting videos in a social environment.
IMD is an online, media transport and analytics platform, providing rich media content and advertising solutions to companies and brands. Based on a revolutionary, hybrid-cloud infrastructure, IMD enables cost effective content delivery management and targeted advertising, resulting in intelligent ad management and painless ad serving.
IMD leverages proprietary internet analytics capabilities, enabling clients to manage diverse media delivery needs, from streaming video content to digital downloads in an innovative and low cost manner. The platform offers a complete solution for building successful digital media businesses by helping media providers deliver and monetize media assets quickly and effectively.

Video On Demand Libraries

  • Pay-Per-View
  • Publicity/marketing
  • Product presentation
  • Community video sites

Live TV channel broadcasting

  • Special event broadcasting (conferences, concerts, etc.)
  • Public, paid and private channels
  • Webcam broadcasting hub

Media Applications

  • Design and implementation of mobile and web video applications
  • Management service for video libraries
  • Product presentation
  • Administration of private live channels

Commercial Partners

Sinefo builds business partnerships with selective technology companies to develop for the future needs of companies
across the world.

As an example, Sinefo’s strategic partner, DCore Systems, is an international niche technology company that focuses on the research, design and development of innovative IT solutions, including highly secure data archiving, storage and document manipulation as well as applications using “Big Data” management and analytics.
DCore’s operations are supported by multiple R&D centers that are located within leading European academic and research institutions. These provide a solid base for the development of innovative products, services and solutions in the public and private sectors and for the launching of commercial start-up companies.

Academic Partners

Sinefo’s objective is to become a leader in the IT sector through research and development, global collaboration projects, and education. The company’s partnerships are mainly with academic partnerships with leading universities. The objective is to augment the number of professionals in the IT field locally and provide them with knowledge based training.

The company’s core concept is to use its IT foundation as the basis for promoting the following activities:

  • Collaboration of research among universities, colleges, government agencies and private industry.
  • Promotion of information technology and information assurance in standard academic curriculum.
  • Sharing of facilities, including computer security forensic laboratories.

Academic Excellence Centres

In addition to its commercial activities, Sinefo develops Excellence Centre and the current example is with the Haute Ecole d’Ingénierie et de Gestion (HEIG-VD) in Switzerland, fostering students’ involvement in the development of Sinefo technologies.

The excellence center is financed by the Guardian Foundation, a non-profit organization that supports innovation projects, workshops, conferences and lectures for practicing IT professionals.

Get in touch with us





* Reguired field

Sinefo Headquarters

5, Rue Cesar Soulie,
CH-1260 Nyon, Switzerland


UK Office

3, Beeston Place
London SW1W 0JJ, UK
t: +44 (0) 203 056 0928

             
Sinefo