timely and comprehensive actionable consumer insights
scalable and cost efficient solutions for online video streaming
unique social applications for PC, mobile and tablet
highly secure and robust cloud storage and sharing platform
Through it's international subsidiaries, Sinefo provides a technological one-stop-shop solution for companies worldwide. Sinefo is focused on providing solutions to help companies acquire, engage and monetize the consumer.
The company’s strategic partners include leading universities, research institutes and commercial technology companies, including DCore Systems SA. Working with an international team of IT experts, DCore brings exceptional experience in the development of commercial products, services and solutions based upon software emanating from EU academic and research institutes.
In addition to its commercial activities, Sinefo also manages an Excellence Center with the Haute Ecole d’Ingénierie et de Gestion, (HEIG-VD), fostering student excellence and involvement in the development of Sinefo technologies. In this way researchers open the possibilities of technological advancement and business proliferation in home markets.
In a world with ever growing demand for companies engaging in online conversations with their customers, Brandtix provides brands with a complete set of effective marketing tools and commercial solutions to engage with their audience. Brandtix delivers best in class advanced analytics to provide companies with timely and comprehensive consumer insights and behaviour designing creative social applications.
Brandtix presents a cross-sector social media listening platform for monitoring, collecting and analyzing data from web sources and social networks. The platform successfully integrates innovative information gathering and analysis tools to find and track information and to monitor online, social conversations.
Through its state-of-the art technological tools, the platform manages to identify and reach out to key bloggers and influencers, spot emerging trends through discussions themes and topics. The platform offers a wide range of uses such as an effective approach to analyze and measure social marketing initiatives and is able effectively to support project and development planning.
BetterBrand offers an innovative, brand-centered social networking platform that encourages brand engagement through dynamic communication and crowd influencing. Users interact with their chosen brands through active discussions, comments, participation in polls, focus groups, etc. Consumers worldwide can discover new products, find out what other people think of a particular brand or product and compare products based on users’ reviews and opinions.
BetterBrand also offers advanced tools for marketing and campaign management with the online platform tools able to measure social marketing impact by analyzing constantly updated information and generating real-time insights. Through the BetterBrand platform companies can create focus groups for advertisement testing, pilot tests of new product prototypes, or engage with select users in close communications, lobbying consumer support for brand action.
BetterBrand presents a brand-centered social networking platform encouraging brand engagement. Our intuitive, user-friendly platform enables users to share ideas, debate and express opinions regarding brands and products of interest. Consumers worldwide can discover new products, find out what other people think of a particular service or compare products based on user reviews and comments. Through constant active communication BetterBrand enables companies not only to better know their customers, but also to mobilize them for brand action.
As online video booms and viewer demand soars, organizations are facing a growing need to satisfy internal and external media delivery needs in a reliable and controllable manner, while keeping a close eye on their streaming and bandwidth expenses. Through its unique and powerful delivery algorithms, IMD’s mission is to deliver a long term, scalable solution for streaming high quality media at a minimal expense. IMD scalable and cost-efficient video streaming solutions extend brand’s global reach through live or on-demand media delivery. IMD offers a global online video and content delivery platform with low-priced, simple-to- use and ubiquitous capabilities to transmit videos at near HD quality levels to multiple devices worldwide.
By serving videos in both VOD and live streaming delivery models, IMD gives its clients and their viewers the freedom to either enjoy a "lean back" experience with quality and targeted programming or opt for a participatory "lean forward" active viewing, picking and choosing interesting videos in a social environment.
IMD is an online, media transport and analytics platform, providing rich media content and advertising solutions to companies and brands. Based on a revolutionary, hybrid-cloud infrastructure, IMD enables cost effective content delivery management and targeted advertising, resulting in intelligent ad management and painless ad serving.
IMD leverages proprietary internet analytics capabilities, enabling clients to manage diverse media delivery needs, from streaming video content to digital downloads in an innovative and low cost manner. The platform offers a complete solution for building successful digital media businesses by helping media providers deliver and monetize media assets quickly and effectively.
As an example, Sinefo’s strategic partner, DCore Systems, is an international niche technology company that focuses on the research, design and development of innovative IT solutions, including highly secure data archiving, storage and document manipulation as well as applications using “Big Data” management and analytics.
DCore’s operations are supported by multiple R&D centers that are located within leading European academic and research institutions. These provide a solid base for the development of innovative products, services and solutions in the public and private sectors and for the launching of commercial start-up companies.
The company’s core concept is to use its IT foundation as the basis for promoting the following activities:
In addition to its commercial activities, Sinefo develops Excellence Centre and the current example is with the Haute Ecole d’Ingénierie et de Gestion (HEIG-VD) in Switzerland, fostering students’ involvement in the development of Sinefo technologies.
The excellence center is financed by the Guardian Foundation, a non-profit organization that supports innovation projects, workshops, conferences and lectures for practicing IT professionals.